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Tras haber asesorado en la conceptualización de este singular eco-alojamiento compuesto por 6 suites de diseño experiencial, la propiedad vuelve a confiar en Nature Hospitality Advisory para ser su Departamento de Marketing, Revenue y gestión comercial.
Las labores que Nature Hospitality Advisory va a realizar son:
- Responsable de la dirección Comercial del alojamiento Luz de Alba.
- Seguimiento diario de la ocupación y disponibilidad.Gestión de la estructura de tarifas
- Gestión de las ofertas y/ ejecución y diseño de las creatividades
- • Control operativo de la web
- Desarrollo de estrategias push
- Impulso de ventas cruzadas (aromaterapia, chocolates, aceites, etc)
- Diseño y puesta en valor de paquetes turísticos.
- Ejecución de campañas para alcanzar a segmentos de mercado entre semana.
- Ejecución de estrategias SEO sobre la Web.
- Gestión completa de las Redes Sociales.
- La comercialización del producto mediante técnicas de Revenue Management.
- Proponer mejoras en los resultados de calidad de servicio.
- La mejora de la imagen y reputación del hotel.
- Redacción de reportes mensuales.
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